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And be straightforward and ethical beyond that. Your sales team has to be upfront about pricing and how your offering can legitimately help prospects. If your organization makes a significant misstep, own it, and address it as quickly as possible Reset Get to know your audience as well as Seventeen to give your sales and marketing activities laser-like focus. What do employers, landlords and consumers all share in common? They all demand references to find out whether the people they’re dealing with are trustworthy and reliable